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Start-Up Manual (General)

From generating ideas to your first elevator pitch, this Start-Up manual by VIVES University and co-founded by the Erasmus+ Program of the European Union is high-class content for launching your next business, product, or service.

There you will find a set of tools emerging from design thinking, creativity, and innovation to a lean approach in business.

Along with these, you will find out information about generation types and the ways to manage them, trends and how to create or elevate your product or service when a new one arises, and what makes communication good and misconceptions-free.

Whether you are launching a start-up, leading an established one, or simply working to get a new product or service off the ground in an existing company, this book is for you.

This Manual was created as a training module for the project “Fostering university-enterprise cooperation and entrepreneurship of students via SMART Caffes” a project 585620-EPP-1-2017-1-EL-EPPKA2-CBHE-JP co-funded by the Erasmus+ Programme of the European Union.

Start-Up Finances

“Start-Up finances” is the perfect answer to the “How to get more funds for my business” question.

In this book, you will find out more about what are the investments and what is their roles in the Start-up world, how to make a great pitch that will impress and persuade your investors to give you the needed funds.

Moreover, you will know how to plan your company’s finances based on a case study, get some tools like a financial plan template, and a cap table template.

The book is written by Argyrios Spyridis, a business consultant with more than 20 years of experience, in a simple and direct language designed for those who want to start a business that has little to no experience in this area.

This book was created as a training module for the project “Fostering university-enterprise cooperation and entrepreneurship of students via SMART Caffes” a project 585620-EPP-1-2017-1-EL-EPPKA2-CBHE-JP co-funded by the Erasmus+ Programme of the European Union.

Start-Up Brand and Marketing Strategy

From the “great idea” to the “product launch” is a long way but the Start-up Brand and Marketing strategy offer you the roadmap that will get you out from the “Valley of Death” period.

The “Start-Up Brand and marketing strategy” guides you, step-by-step in the process of developing a marketing and brand strategy for your business.

Argyrios Spyridis created the methods and lessons, a business consultant with more than 20 years of experience, and Adriane Trash with 15 years of business communications consulting for SMEs and startups. This 99-page guide includes over 40 charts and templates and 50 links with valuable information resources available on the internet.

The “Start-Up Brand and Marketing Strategy” was created as a training module for the project “Fostering university-enterprise cooperation and entrepreneurship of students via SMART Caffes” a project 585620-EPP-1-2017-1-EL-EPPKA2-CBHE-JP, co-funded by the Erasmus+ Programme of the European Union.

SMART: Creative Problem Solutions

Creativity plays a vital role in business planning and surviving, especially in startups because it offers unique ways to overcome the obstacles.

This books delivers to you many aspects of creativity, from problem solving concepts to practical tools/techniques or exercises templates and step-by-step instructions that will help you to find the solution every time you need.

From this book you will know :

  • What is Creativity and Creative Thinking?
  • What is the problem solving process?
  • How to get creative ideas?
  • Exercises, Case studies to apply your knowledge.

The book is part of the “Fostering university-enterprise cooperation and entrepreneurship of students via SMART Cafes”, project number 585620-EPP-1-2017-1-EL-EPPKA2-CBHE-JP, co-funded by Erasmus+ Programme.

Handbook: SMART-business: from idea generation to innovations

“SMART-business: from idea generation to innovations” take those who want to become entrepreneurs and create startups from generating innovative and unique ideas to building the minimum viable product. With balanced theory-practice information and filled with practical examples and lessons learned from authors’ experience and practical tools, this handbook gives you a step-by-step system which you can use to test your business ideas and to keep the risk at a minimum before and after your entrance into the market.  You’ll also find interesting case studies of successful startups and companies – which will allow you to discover how the smartest entrepreneurs overcome the obstacles and conquered the market. The handbook was developed by a team of authors of Belarussian Trade and Economics University of Consumer Cooperatives within the “Fostering university-enterprise cooperation and entrepreneurship of students via SMART Caaffes/SMART”, project number 585620-EPP-1-2017-1-EL-EPPKA2-CBHE-JP of Erasmus+ Programme.