Third training Module in the framework of the SMART project

Training session on Module 3

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On September 23-26, 2019 the State Agrarian University of Moldova hosted the training focused on the content of module III, planned in the project 585620-EPP-1-2017-1- EL-EPPKA2-CBHE-JP Fostering university-enterprise cooperation and entrepreneurship of students via SMART Caffes / SMART within the European ERASMUS + program, having as expert facilitators from International Hellenic University, Greece.

The members of the universities and NGO of the Republic of Moldova, involved in the implementation of the SMART project, approached several topics, meant to ensure the transfer of knowledge and good practices for the successful implementation of the project:


  • – Validation of needs through customer research: adaptations for start-ups;
  • – Exploring business models;
  • – Case study: innovation through business models (DuoLingo, Cirque de Soleil, Shave Club);
  • – Business Canvas Model (reg.). An excellent tool and the reason why your business is wrong.
  • – Business models for social enterprises;
  • – Case study: 3 innovative SE models (Uniform, Project Garden, Boroume);
  • – Fundamentals of finance for initial initiatives;
  • – Improving sales numbers;
  • – Human resources, cash flow and investment needs;
  • – Basics of investments: structuring a “demand / demand”;
  • – Creating cases for investments;
  • – Marketing and branding;
  • – The basics of marketing and branding – how we know the public and customers;
  • – Go2Market basics: from alpha testing to post-launch;
  • – Basics of competition;
  • – Understanding the product under existing market conditions;
  • – Getting to know the competition;
  • – Legal and corporate issues for early stage teams;
  • – Trademarks, intellectual property, patents, resources;
  • – Legal versus corporate: how to form a company that is suitable for the SMART project);
  • – Agreements of founders and shareholders, shareholder structures;
  • – Case studies: success and failure caused by management, etc.

The SMART project was applied in 2017 to the Erasmus + Program project competition, K2, Capacity Building in Higher Education. The project is coordinated by the Alexander Technological Educational Institute of Thessaloniki, Greece, currently International Hellenic University,

More details about the SMART project can be found on the official project page